My name is Saira, and I have called Sweden my home since 2016. For years, I worked in the cleaning industry, gaining invaluable experience but also encountering significant challenges. These weren’t just about the hard work or long hours; they were about something more fundamental respect, fairness, and being valued as a human being. I saw firsthand how workers were often underpaid, overworked, and treated without dignity. Payments were inconsistent, and the lack of transparent practices left many feeling undervalued and powerless. It was disheartening to see an industry so vital to our daily lives failing the people who make it possible.

I knew things could be better. I envisioned a company that not only provided top-quality cleaning services but also prioritized fairness, respect, and environmental responsibility. That’s how Clean Now was born. It’s not just a cleaning service; it’s a movement for change.